Definition

Noun: - A channel or system of communication, information, or entertainment that reaches a large, widespread audience. The term typically refers to the main means of mass communication, such as television, radio, newspapers, and the internet.

Usage

The term "mass medium" is used to describe the technological vehicle through which messages are sent to a broad public. It is often used in its plural form, "mass media," to refer to the collective industries and channels of mass communication. - Television is a powerful mass medium for advertising. - The study analyzes the impact of each mass medium on public opinion.

Advanced Usage

• "the mass medium of": Used to specify a particular channel or form.
  • Radio was the dominant mass medium of the early 20th century.
• In academic and technical contexts, "mass medium" can be analyzed for its characteristics, such as its reach, accessibility, and influence on culture and society.

Variants and Related Words

• Mass media (n, plural): The collective forms of mass communication.
  • The mass media have a responsibility to report news accurately.
• Medium (n): A singular form meaning a means or channel; in art, it can mean a material (e.g., oil paint). The context clarifies the meaning.
  • Digital video is her chosen artistic medium. (Here, 'medium' is not 'mass medium')

Synonyms

• Channel of communication
• Broadcast medium
• Mass communication channel

Related Phrases

• Mass communication: The process of imparting and exchanging information on a large scale to a wide range of people via a mass medium.
  • He studied mass communication in college.

Noun

1. (usually plural) transmissions that are disseminated widely to the public